Primošten is famous for its huge and beautiful vineyards. A photo of the vineyards of Primošten hung in the UN center in New York. Apart from its vineyards, Primošten is also known for the traditional donkey race that takes place there every summer. The largest beach in Primošten is called Raduča, and its smaller part, Mala Raduča, is voted one of the 10 most beautiful beaches in Croatia. The area's vineyards are currently under consideration to become a UNESCO World Heritage site.